An expert in sales growth, Frédéric Lucas is recognized as the person who tells business leaders what they need to hear, and not what they want to hear. They value the breadth of its expertise, the science that supports the framework of its work and the predictability of its observations and advice.

Prima Resource has helped more than 200 companies in their sales transformation by delivering results in terms of growth, profitability of sales, efficiency and development of sales team members. When Frédéric founded Prima Ressource in 2007, it was with the desire to work first and foremost on the scientific causes of underperformance and overperformance within sales departments.

Finding that leaders lacked objective information about the actual capabilities of their sales organization, he built an integrated and scientific approach to understanding where businesses need help and transforming sales organizations not just at the level of their processes, but also on a human level.