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Entre PDG_Marion

CEO TO CEO

Growing Without Staying the Same Company 

Markets, offering, pricing, AI: the decisions that shaped Mediaclip’s evolution, told by its founder.

November 10, 2026 · 12 p.m. to 2 p.m. · Laval    
With Marion Duchesne, Founder and CEO of Mediaclip  

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VIEW THE TOPICS
20+ years
leading Mediaclip
130+ countries
where its technology is used
37 languages
available on the platform
$250M
in sales projected through the platform in 2027
●●● WHAT SHE’S ALREADY EXPERIENCED

A Quebec SME that became a global infrastructure platform

Founder and CEO of Mediaclip, Marion Duchesne has grown a Quebec software company into a product personalization platform used around the world. Today, its technology is used by some of the largest retail and pharmacy chains in North America and Europe, as well as by commercial printers, Shopify and WooCommerce stores, and print-on-demand networks.

Over the past 20 years, Mediaclip’s business model has been challenged more than once: entering new markets, expanding its offering, rethinking pricing, and integrating AI.

On November 10, Marion will look back on those decisions: what convinced her that change was needed, the choices she made, and what she has learned from them today.

   

Accueil-Mockups (1)

●●● TOPICS ON THE TABLE

The trade-offs CEOs need to make when a business model has to evolve

TOUCH
Knowing when to change

 What signals indicate that a business model that works today could limit tomorrow’s growth? 
TOUCH
Choosing your markets

 How far should you adapt your offer, approach and business model when entering new markets? 
TOUCH
Evolving the offer without losing focus

 How do you know how far to expand your offer without losing what makes the business model strong? 
TOUCH
Making AI decisions

What does AI really change in the business model, and which decisions should remain in the CEO’s hands? 

Le Format

Mediaclip’s journey and key decisions
Marion Duchesne looks back on the moments when she had to evolve Mediaclip: the signals that prompted reflection, the decisions that followed, and the trade-offs that came with them.

Q&A and conversation with Julie Watson
Julie Watson, CEO of Ultimate Tech, joins Marion to explore some of those moments in greater depth, including the mistakes, lessons learned, and what she would do differently today.

The conversation opens to CEOs
Questions, reactions, and shared experiences.

Lunch
The conversation continues around the table.

Informations pratiques

November 10, 2026
12:00 p.m. to 2:00 p.m.
$150
per participant
(lunch included)

Platinum Services Financiers – Sun Life Canada Offices
3077 Peugeot Street, 2nd floor
Laval, Quebec H7L 5C4

For tech CEOs
A gathering designed for those responsible for their company’s strategic decisions. Open to all AQT members.

What if this conversation helped shape your next decision?

Join other tech CEOs to put your own challenges into perspective through Marion Duchesne’s experience. 
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