Over the past decade, B2B organizations have increasingly recognized the need to align eCommerce, marketing and sales around a shared strategy. Yet in practice, these functions often continue to operate in separate silos, making true alignment difficult to achieve. Our latest research report in collaboration with B2B Online Insights, explores how B2B organizations (distributors and manufacturer) are addressing this challenge and where the biggest gaps remain.
Download the report to explore how B2B leaders are approaching alignment in 2026