Tyler Lessard is a marketing executive with a passion for creative storytelling, data-driven marketing, and creating exceptional customer experiences. As VP of Marketing at Vidyard, he’s spent 6+ years immersed in the world of online video and content marketing, helping to define and share best practices for businesses of all shapes and sizes. He’s a frequent speaker and author on topics spanning video marketing, content marketing, B2B sales, and account-based marketing, and is the host of the Creating Connections podcast and Video in Focus show.
In today’s digital business world, people increasingly want to research and buy on their own terms. They no longer want to « Contact Sales » for a live demonstration or to « Book a Meeting » just to learn about your pricing. They expect clear, visual, on-demand content to learn on their own time, and they expect it now. Join Tyler Lessard, VP Marketing at Vidyard and host of the Creating Connections show, for an interactive discussion on how to use video content to show off your solutions, clearly answer their questions, and earn their trust – all before the first sales call. See how modern sales teams are using custom video messages to connect with clients in new ways and to build personal relationships at scale in today’s digital world. Walk away with practical ideas for how to create a self-serve, friction-free buying process that people genuinely enjoy.