How are newcomers shaking up your industry, and what are you doing to make sure you won’t be the next dinosaur to become extinct? How will you adapt and thrive, and become the instigator of change rather than be overwhelmed by the forces created by others?

This timely read by Martin McNicoll shows exactly how to weatherproof your business against the changing times and become the most nimble competitor on the block the only way possible — by becoming scalable. The easy-to-digest wisdom in this book includes actionable tips how to:

• Reverse the cost structure of your software to boost its value
• Set up winning processes and eliminate rogue applications
• Become better at change management to build your growth coalition
• Pick the technology stack that will evolve at your pace
• Implement cloud solutions iteratively and avoid surprises
• Explore omni-channel to create the hyper-personalized experience that customers want