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John Jantsch
John Jantsch is a small business marketing speaker, marketing consultant, and bestselling author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine & The Referral Engine.
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John Jantsch is a veteran marketing speaker and workshop leader with over 200 successful events under his belt. Event organizers and attendees frequently comment on the nature of the practical, actionable “takeaway” value of his presentations.
He is equally effective facilitating a small group in a roundtable workshop format and on the stage presenting an inspirational keynote to thousands. His practical take on marketing strategy, growth, referrals, social media and all things online make his a great option for those wishing to tap a resource they can count on to deliver.
Le 17 octobre 2019 à 15 h
How to create the perfect customer journey
The greatest change in marketing over the last decade or so is the way people buy. As marketers our just is less about creating demand and more about organizing buyer behavior. In this session, best-selling author, John Jantsch will present an approach to marketing strategy that will help any business design and guide an end to end customer journey, from awareness through raving fan.
Participants can expect to discover :
- The impact of recent marketing changes
- Why customers don’t want what we sell
- A framework for designing your customer journey
- How to make content the voice of strategy
John Jantsch
“ No one wants what we sell, they want their problems solved, period. ”