How to create a buzz for
your brand on a budget
Dani Gagnon | Conférencière à la 17e édition du Big Bang | 16 et 17 octobre 2019 En savoir plus
“ No one wants what we sell, they want
their problems solved, period. ”
John Jantsch | Conférencier à la 17e édition du Big Bang | 16 et 17 octobre 2019
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300 PDG et responsables des ventes et du marketing | 16 et 17 octobre 2019 Voir les participants
17e édition de Big Bang
16 et 17 octobre 2019
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“ The book that has had a big impact on me though for marketing perspective is Makers by Cory Doctorow. It pushes me to think creatively and outside the box. ”

Dani Gagnon


Synopsis

MAKERS by Cory Doctorow

From the New York Times bestselling author of Little Brother, a major novel of the booms, busts, and further booms in store for America.

Perry and Lester invent things—seashell robots that make toast, Boogie Woogie Elmo dolls that drive cars. They also invent entirely new economic systems, like the “New Work,” a New Deal for the technological era. Barefoot bankers cross the nation, microinvesting in high-tech communal mini-startups like Perry and Lester’s. Together, they transform the country, and Andrea Fleeks, a journo-turned-blogger, is there to document it.

Then it slides into collapse. The New Work bust puts the dot.combomb to shame. Perry and Lester build a network of interactive rides in abandoned Wal-Marts across the land. As their rides, which commemorate the New Work’s glory days, gain in popularity, a rogue Disney executive grows jealous, and convinces the police that Perry and Lester’s 3D printers are being used to run off AK-47s.

Hordes of goths descend on the shantytown built by the New Workers, joining the cult. Lawsuits multiply as venture capitalists take on a new investment strategy: backing litigation against companies like Disney. Lester and Perry’s friendship falls to pieces when Lester gets the ‘fatkins’ treatment, turning him into a sybaritic gigolo.