Remembering that people running a business want a great experience as well as customers
will have big impacts on marketing, so you should invest in these streams as well.
Often reaching the organic audience is tough, especially with algorithms and competition. Use paid ads on social media sites, Google – wherever you can, to get your B2B company in the lead.
“ The book that has had a big impact on me though for marketing perspective is Makers by Cory Doctorow. It pushes me to think creatively and outside the box. ”
From the New York Times bestselling author of Little Brother, a major novel of the booms, busts, and further booms in store for America.
Perry and Lester invent things—seashell robots that make toast, Boogie Woogie Elmo dolls that drive cars. They also invent entirely new economic systems, like the “New Work,” a New Deal for the technological era. Barefoot bankers cross the nation, microinvesting in high-tech communal mini-startups like Perry and Lester’s. Together, they transform the country, and Andrea Fleeks, a journo-turned-blogger, is there to document it.
Then it slides into collapse. The New Work bust puts the dot.combomb to shame. Perry and Lester build a network of interactive rides in abandoned Wal-Marts across the land. As their rides, which commemorate the New Work’s glory days, gain in popularity, a rogue Disney executive grows jealous, and convinces the police that Perry and Lester’s 3D printers are being used to run off AK-47s.
Hordes of goths descend on the shantytown built by the New Workers, joining the cult. Lawsuits multiply as venture capitalists take on a new investment strategy: backing litigation against companies like Disney. Lester and Perry’s friendship falls to pieces when Lester gets the ‘fatkins’ treatment, turning him into a sybaritic gigolo.