Quality score, and how it’s calculated, has always been somewhat of a mystery to search marketers, but now, thanks to the help of Brad Geddes, PPC expert and author of Advanced Google AdWords, here’s a comprehensive view of how Quality Score is calculated and what you can do to improve your score. In a webinar […] The post Hacking Google’s Quality Score Formula to Increase Conversions, with Brad Geddes appeared first on Acquisio Blog.