Au fil des années, l'Association québécoise des technologies a eu
le privilège d'accueillir de prestigieux conférenciers et
auteurs. Cette section vous présente une sélection de références
et des recommandations de lecture. Certains livres sont
disponibles directement à l'AQT (exclusif aux membres, quantités
limitées)
Leadership
The Feiner Points of Leadership - Michael Feiner
offers you fifty insightful laws covering everything from managing tough bosses and difficult subordinates, to dealing with uncooperative colleagues, to overcoming resistance to corporate change.
The Articulate Executive - Granville Toogood
Even seasoned speakers fall into common traps; Do you? Learn to beat fear...heed the 18 minute wall...use body language, dress, and visual aids to top advantage...read prepared text like a pro...handle questioners, hecklers, and the press with aplomb.
Lions don't Need to Roar - Debra Benton
Whether interviewing for the job of your dreams or dreaming about scaling the heights in your field, you'll find that professional success requires more than capability alone: it requires professional presence. Now, Debra Benton, the woman who made self-presentation an art - and a highly successful business - shares her knowledge with you. Using guidelines and techniques previously available only in her seminars, she reveals the secrets of making the right impression.
The Complete Guide to Mergers & Acquisitions - Mark Herndon
Based on the authors' consulting experience with numerous Fortune 500 companies, this resource will help you capture the synergies of your next merger or acquisition more quickly and effectively. Augmenting their step-by-step advice with helpful templates, checklists, graphs and tools; Galpin and Herndon provide sound guidance for successfully integrating different processes, organizations, and cultures. The authors also address pre-deal dos and don'ts, people dynamics, common
mistakes...
Meaningful Marketing - Jeffrey Stamp
Meaningful Marketing is a powerful new approach to sales and marketing that will multiply the impact of every dollar you invest and every hour you spend working.Meaningful Marketing is about honesty. It's about respecting your customers' intelligence. It's about focusing your energies to make a genuine difference in your customers' lives.
Marketing Warfare (référé par Serge Beauchemin, Le Big Bang 2004)
The true nature of marketing is not serving the customer; it is outwitting, outflanking, and outfighting your competitors. In short, marketing is war where the competition is the enemy and the customer is the ground to be won. This classic defines the strategies, plans, and campaigns of today's marketing battlefield. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors--and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics--defensive, offensive, flanking, and guerrilla.
